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Sarah Ella Louise Jones
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Tuesday, 22 January 2008

Another One Bites The Dust..

Heath Ledger..... Who'd have known. I think it's more of a question of what celebrity isn't doing drugs these days!?! Good O'Amy with her crack-pipe. I don't understand why she isn't being hounded by the police when it is blatantly a crack pipe when Kate Moss fell from grace when she was elededly pictured snorting coke! Who cares.

WOO

Communism is economic and social related that’s ideology is the same as the hierarchy, shares the same beliefs as the establishment of a classless society with no means of nationality based on common governorship of the means of production.


Socialism is a range of political engagements and ideologies with the aspiration of aconnection between economics and social system in which property and the distribution of wealth are subject to control by the community. The people distributing this would either be direct for example council workers or indirect where the people of the state would distribute it.



Capitalism involves economically and socially in the system where the means of production are privately owned, purposely operated for profit. The way they’re operated for financial gain, distribution, income, production and the price of the goods and the services are determined through the market economy.
It is a competitive class based system which came about in the late Feudal which means the medieval European political system period in Europe.
Being based on commoditisation, the motivation of owners of means of production to maximise profit, the production of goods and services to customers creating an unequal society.

Marxist
Karl Marx was a theorist who critiqued capitalism, he also supported and recommended socialism yet didn’t write much about this issue.
Marxist went on to publish the communist manifesto in 1818 yet it was to have no influence at that particular time, he also did work with Frederick Engles yet Engles wasn’t as ‘famous’ as Marx.
The Marxist theory suggests the economic problems were down to and related to social institutions. There was said to be a materialistic concept of history class conflict and noticed the unequal class position with people and production and consumption of objects with a very active and changing relationship between the two.
The Marxist theory on socialism defines the point that capitalism is supplanted by socialism. If larger groups of people owning means of production would benefit wealth and then the gain would be spread to all which would lead to society becoming more equal.

Marxists theory on ideology was the preservations of interests of the ruling classes, when looking into media terms people who run media companies get to express their interests, people without access to such means struggle to circulate ideas.


Production
Is the ability to visualise the finish product, creating self-awareness and generating personal potential. The downfall and problem to this was people not being able to keep ‘labour power’ and have to exchange for wages trading away their personal potential which would lead to society feeling alienated as they do not see the end product, so there would be no other reason to work other than for wages.

Commodity
Is a thing which has the maximum productivity to satisfy a human want or need. If this is accomplished and fulfils this need, it has a value commodity exchanged (ie for money) an example of this is plastic surgery as the making of the commodities can not be seen on the surface of the finished product, the conditions of the product are absent, without the thoughts and feelings of people who made it.

Value of things
The use value is what a product can be used for, its utility or usefulness. The exchange value is what it can be sold for, for example Van Gogh didn’t sell any paintings in his life time yet when he died a piece of his work sold for $49 million in 1987. An exchange value is based on a desire rather than a need.

Base superstructure
Superstructure of culture and ideological institutions built on economic base, everything is shaped and dependant on shape of economy. The way basic needs are met, through industrialist capitalism in a social order determine it’s superstructure.

False consciousness
Dominant class able to make workers believe that the way things are, working conditions for example and social situation are natural and inevitable and unavoidable which is known as false conscience.



Frankfurt school
General theories on commodity fetishism and the culture industry. The Frankfurt was post-Marxist theories. The members included Adorno, Marcuse and they were Jewish and middle class.

Within the context of time, rise of Nazism was happening in the west where in the east Stalinism was rising, there was also a rise of Marxism and American culture as well as consumer capitalism all influencing the Frankfurt school.
Oppressive regimes for example concentration camps, food shortages yet on the other hand they had the rise of Hollywood films and TV entertainment.
The historical background is that the Frankfurt school is said to be a reaction to enlightenment which is based on reason which targeted relation and aristocracy.
Problematic science of rationality in the sense of stamping out human freedom.
The Frankfurt school rejected thinking of enlightenment.
It also draws on but criticizes Marxism moving away from economic emphasis, for example base superstructure.
Culture becomes casual factor for society, revolution never likely to occur which would also bring the rise of fascism.
The Frankfurt perspective was a decline of socialism and working class radicalism. There was also a centralised control over large groups by modern capitalism.
Culture industry exercising control over individuals through media.

Commodity fetishism by Adorno
Commodity fetishism is the way that commodities reinforce domination of capitalism, the money and price of commodities dominate social relationships, the surface of commodity does not show story of production, people who make products relate to commodities not each other, relationships with things not people.

Exchange value
The exchange value will always dominate over value according to Marx, production and consumption are more important than human needs.

Adorno and pop music
He sees pop music as a commodity, production of cultural commodities produced for the market, mass society. Exchange value hides use value possible to have immediate reaction to music, becomes an objects of enjoyment, people become victims of commodity fetishism where social relationships and cultural appreciation objectified by money. Exchange value or price of ticket becomes use value, musical performance is real use value.

Marx predicted that working class would overthrow capitalism, no large scale cohesive revolution in Britain, affluence and consumerism ensured a passive workforce, working class people pacified by capitalism, central to Frankfurt’s school theory.

Money and false needs
Marcuse in 1964 said individuals need to be creative, independent and fully rounded individuals and free thinkers. Capitalism denies these positive states, and supplants ‘false needs’ created by consumerism, temporarily satisfying but never fully. The real needs are never identified, dumped by commodities with a short term stimulation. Freedom is limited to choosing between different consumer goods or different brands.
Culture industry so good at creating and satisfying false needs, no need for revolution.

Psychoanalysis
Range of theories, subjectivity, sexuality, unconscious,.
The Freudian basics of psychoanalysis are the pleasure principle, with ego, identity and super ego, unconscious, repression and sublimation.

Psychoanalytic perspective
Scotophil is the pleasure of looking with a basic drive, certain momvents of seeing central to creation of subjectivity, formation of sexuality.

Subjectivity
Individuals are subjective making sense of the world, the way we feel, dream, fantasise, pleasure and repression. Reacting to things beyond words psychoanalysis addresses the emotional states, the emotional affect of visual.

Unconscious
Emotional reaction to visual images, not always conscious. Unconscious created at early age, a child has to repress the pleasure principle, culturally forbidden aspect of chives. Repression produces unconscious in a forbidden zone. Unconscious mind cannot access it full of outlawed drives and emerges, for example the desire to kill.

Freudian theory
Unconscious affects way we do things despite being repressed. Unconsciousness remains hidden and there for there is the factor that we never really ‘know’ ourselves.

Conscious/unconscious split
Culture gives us disciplines, taboo, prohibitations even though they are not clear cut for example it is wrong to kill somebody you don’t like, it’s not acceptable yet in warfare use a shoot to kill police policy.
When applied to visual culture society is learned to see it in a culturally way, process repeated and reinforced, we are ‘taught’ to see things in a particular way.

Psychoanalysis explores constant disciplining of subjectivity and stresses inability of unconsciousness which threatens to distribute disciplining. Process of building subjectivity never ends.

Psychoanalysis and sexuality
Creating of audiences, subjectivity when looking at images. Think about the way images effect us, psychoanalysis concerned with formation of sexuality established of sexual difference, sexuality develops as process. It’s not given naturally and it’s not a fixed concept.

Castration complex - Freud
A boys child development, child breaks away from mother, no penis. Fathers intervention. Heterosexual masculinity created through fear of being castrated. For girls it’s the sense of inferior as having no penis means a lack. The purpose of this theory illustrates the idea that babies learn discipline over desire resolved by Oedipus complex represses profound desire for the parent produces unconscious.

Psychoanalysis and sexuality
Complex and controversial, Freud naturally positions girls as inferior even biologically for not having a penis and assumes that heterosexuality as the ‘norm’ making homosexuality deviant.

Laura Mulvey
Introduces visual pleasure and narrative cinema in 1975, introduction of the raze in which sexuality and sexual difference created through looking there’s also the way in which this apparent in films for example in Hitchcock’s psycho in the shower seen before the women is killed.

Structuralism
Is the way that we establish by large social or structural arrangements, structures are an organised system.

Freud examined the world in a structured way, human psyche is a structure, unconscious mind revealed through slips or dreams.

Marx said the economic life is structured, unequally between owners and workers.

Structuralists anthropology: food systems
Culture organises food as a system, rules of exclusion for example the English seeing frogs and snails as barbaric.
Signifying opposition for example you wouldn’t eat steak with ice-cream and pasta with sweets yet in rules of association steak and chips followed by ice-cream would be okay but steak and ice-cream followed by chips wouldn’t be.

Binary oppositions
For example male/female, nature/culture, individual/society
Common feature of western intellectual tradition.

Science of signs, ideas which play a crucial part in structuralism. Language is a system of signs. Langue is the system of speech and parole is the act of speaking, Idea of inequality in the way that language produces meaning. Within the terms being opposite for example black/white and hot/cold the context is important.

System of signs
Sign must have a physical form, refer to something other than itself and must be recognised as a sign by others.

Structuralism
The subject is de-centred. Post-structuralism is further removed.

Feminism
Is the relationship between sexes, unequal and oppressive and attempts to challenge inequality. It has three strands the first being liberal feminism which dealt with employment and representations of women in media. The second was radical feminism which had the interests of men and women being different due to patriarchy, and the third being social feminism, patriarchy being a problem and capitalism.

Three’s an important split, equality, contentious issue. Gender inequality verses celebrating the difference between man and woman.
There are also three waves of feminism. The first wave was Wollstone craft in the 18th centaury, with the suffragettes in the 19th and 20th centaury which was an organised group that wore a uniform and were famous for guerrilla tactics.
The success of the suffragettes is debateable, after the first world war 1914 women over thirty-five and working class men were given the vote in the 1920s, yet it was criticized for having a single middle class agenda.
In the second wave in 1970s notational organisation for women, liberal feminism. The agenda gaining a part in education and in the workplace. The sex discrimination act was established in 1978. In 2006 equality act eliminates discrimination and harassment and promotes equality of opportunity between men and women. In the 1980s there was a backlash as people thought feminism was going too far and criticized for having it all for example having a career, babies and money.
The location of inequality is to do with the body, hormonal imbalances. It was said that women are driven by body and men are ruled and driven by their mind. Travelling womb syndrome was due to this and was called hysteria.
The main issues in feminism in the first wave, 17th, 18th and 19th centaury fought male ownership of women through marriage. In the second wave 1970s parity in workplace, where women are valued for appearance and then the rise in the porn industry.
The criticisms to this were the privileged concerns of white western middle class women, feminism was seen as too western and too white.
The body representing women yet there is a problematic greater concern with appearance than thoughts or feelings, issues of objectification.
Post-feminism wasn’t a campaign group, assumes gender equality and fight for women having greater access to money and education which equals power.

Wednesday, 16 January 2008

SICK world.

http://www.peta2.com/trollsens/index.asp?c=917


http://getactive.peta.org/campaign/trollsen_twins_peta2?qp_source=p2advgametroll&c=p22549 - Watch the video, I can't.

Fight For Your Right.....

Personally I sometimes think the world is saturated with the negative side of what the media can do.... There is also a very positive side of the media, for example, fighting for peoples/animals rights who can't do it themselfs, ie cruelty to children by the RSPCA adverts and programmes such as 'hughs chicken out'.....

http://www.chickenout.tv/index.html




An articule from the telegraph: http://www.telegraph.co.uk/arts/main.jhtml?xml=/arts/2008/01/08/nosplit/bvtv08last.xml

Saturday, 12 January 2008

< CV >

Name: Sarah-Ella Louise Jones.
Age: 19
D.O.B: 27/05/1988
Address: Room 5, Flat 2, Block B. Victoria Halls,
Blackweir Terrace,
Cardiff
CF10 3EY
Contact: 07837949614
E-mail: S.L.Jones23@uwic.ac.uk


Personal Profile:
I believe myself to be a happy and confident individual. I’m a hardworking character who is also very eager to learn. I surpass and excel in both working in a team and by myself. I consider myself to hold good organisation and motivational skills.
In quest of employment to extend and increase new and existing skills to run simultaneously with studying for a degree in media and visual culture, which I really enjoy.

Education & Qualifications:
Sept. 2007 - Cardiff School Of Art And Design, University Of Wales Institute Cardiff.
Currently studying a BA (hons) in Media Studies and Visual Cultures.
2006 - 2007 Pembrokeshire College - AS level in Media.
2004 - 2006 Pembrokeshire College - ND Media Studies.
1999 - 2004 Ysgol Dewi Sant, St David’s, Pembrokeshire. - 10 GCSEs.


Employment:
2005 The Atourment Arms public house, Croesgoch.
Duties included: kitchen assistant, waiting tables, food preparation, washing up, dealing with customers and money.
2005 - 2007 The Shed, Porthgain.
Duties included: waiting tables, food preparation, washing up, dealing with customers and money.
Work experience:
2005 Autisum Cymru - Charity snooker event.

2005 Green ginger - production company.

2004 BBC news event - BBC.

Hobbies & interests:
I enjoy learning, broadening my horizons and living. In my spare time I enjoy going to live music events, gigs and festivals. I spend a lot of my summer by the coast, at the beach, fishing and going out on the boat as I take pleasure in most outdoor activities. I am very keen on walking and reading. I adore dancing. I’m interested in popular culture, current affairs, media and fashion. I also gain enjoyment from doing work experience which tributes to my career.
Reference: on request.