Representation: Consumerism.

The product I have chosen to analyse is bread, white bread from tescos. I have analysed Tesco's finest white sliced bread and tesco's value white sliced bread.









The colours used on tesco's finest sliced bread are white and black, these are the colours used throughout tesco's finest products so consumers will be aware and get to know the 'class' of products due to the colours. The font used simple and in white on a black background, with the contrast of these colours it makes it clear and it stands out well. White also symbolises purity. The writting for the tesco's finest products is using done in italics giving it class, also the packaging is left so you can see the quality of the product.




Tesco's value sliced white bread looks completely different to the finest, with the tesco colours being used (white, red and blue) and the tesco value stripes which is the tesco value logo, this would alow consumers to automatically know the 'class' of the bread. Red, blue and red are primary colours, they are also seen as British colours as they appear on the Union Jack which ties in with Tesco as a brand. The packaging on the value products are usually bright and busy so people get caught by that not the (lack of) quality of the actual product.